Personalisation of content in today’s digital world is a no brainer, but how organisations define it is the major variant, especially when it comes to the customer experience…
UX
With another year behind us, we salute 2018 and pay homage to some killer web design trends. The past year saw us go bold or go home, with bright, vivid and non-linear gradients flooding our screens…
Emotional response is driven by the type of UX a customer experiences when navigating through a website. If done correctly, it can lead to a very positive and rewarding…
I’m writing about this as I’m a passionate believer in old school customer service and the impact the little things have when working closely with a client. I recently went to…