In today’s digital landscape, email marketing remains a powerful tool for businesses to connect with their audience and drive engagement. However, sending a generic, poorly designed email can easily land it in the dreaded “spam” folder or result in disengaged recipients.
messaging
125 years after the discovery of neon, Design Street’s new home in the Sydney CBD is lit up in the latest iteration of this magical and enduring advertising medium.
This week we celebrate the 50th birthday of the barcode – an ingenious invention that is used billions of times a day around the world to scan everything from shopping items at checkouts, to shipping, warehousing systems, concert tickets, even healthcare applications.
There‘s never been a greater need to think before you speak. Or in the case of direct marketing, to pause before you write. The search for the right words that fit the circumstances is of vital importance, as otherwise the risk of sounding inappropriate or insensitive is apparent to all.
The subscription model is a trend we’re seeing more and more of where a brand or a product skips the middle man and tailors content and messaging unique to a target audience to try and initiate an “ongoing” sale. Whether it be daily, weekly or monthly, we’re seeing this with products such as razors, underwear and food…
Ok so, we’ve come to terms with the number of ads we see per day, or at least we tell ourselves that, *cough* on average 5,000 a day *cough*. But what kind of impact are these brands having on consumers? Are they getting their message across, or are they just being plain annoying…
A key principle we follow when developing copy for projects is ensuring that what we write is brief, succinct and to the point. In the digital age of SMS, email and video, we face short…