nbn ICT Partner Program Brand Refresh
nbn is well advanced in the rollout of a high speed broadband network that forms the backbone of Australia’s digital future.
While best known for the rollout of fast broadband to properties in the residential market, the company also has a powerful presence in the business market, with solutions available for small-to-medium sized businesses, large enterprises and government.
A key element of the business strategy has been the development of an ICT Partner Program where nbn works with ICT providers and enables them to register as a partner, get trained and accredited, and use nbn™ products as a core element of their end-customers’ transition to a digital future.
The partner program is run with a hub that contains all the training material, the accreditation and certification process, as well as a directory of accredited partners.
The program is a major undertaking, and DesignStreet was involved right from the outset with the development of a Marketing Toolkit for the ICT Channel that would serve as a support for channel partners and that also served to communicate the business nbn™ value proposition.
DesignStreet developed a comprehensive suite of program materials that were made available to channel partners
Even down to documentation that partners could use in marketing their own company’s links to nbn and the benefits for customers of using nbn as a foundation element of their digital networks. As the business segment grew, business nbn™ developed a distinctive brand identity of its own, and DesignStreet was engaged to roll out the new brand onto all the ICT Channel Program materials to create a unified look and feel across the business.
Some of the materials included:
- An ICT Channel Program toolkit
- Fact sheets
- The ICT Channel Program guide
- Interactive forms
- Business PowerPoint presentations.
The projects included “smart” interactive PDF documents that were able to house a lot of information in a very readable and user-friendly way.
The scale of the program is significant, and the majority of the projects that we have completed for nbn over the past 3 years have been in the ICT Channel Program space. This incudes materials created for Managed Service Providers (MSPs).
When taken collectively, the communications elements cover every phase of the customer journey from on-boarding, training and accreditation to engagement and retention.
DesignStreet is proud to have played a pivotal role in the development of the communications needed for the program, which will be expanded upon as the ICT Channel Partner program continues to evolve.
This isn’t all we have created for our clients!