| DesignStreet
has a strong track record in the area of promotions and cross
promotions. We have worked with major brands to implement
promotions that include:
Consumer promotions
Reseller promotions
Cross promotions
DesignStreet was an early innovator in terms of the introduction
of interactive elements into promotions. These include dedicated
websites, online registration and more recently SMS and Instant
Win concepts. DesignStreet pioneered innovations into promotional
marketing such as online activation, which is now commonplace
in promotions. A number of brands within Sony Australia are
cases in point, as are promotional activities for consumer
divisions within 3M, and Reckitt Benckiser.
Well-planned and well-executed promotions can add significant
value to a product or brand. For example, two successive promotions
for Hyundai Australia led to the reversal of the declining
trend in their accessories division. Branded as ‘Accessorize’,
the promotion delivered an outstanding return on investment.
A core strength has been our ability to construct cross
promotion activity that serves to amplify the impact of the
messages and reach where there is synergy between two brands.
Typically each brand gains access to the cross promotion partner’s
distribution channel, and enjoys cost effective exposure well
beyond what they would have achieved individually.
While our history has largely centred around multinational
brands, the cross promotion principles hold true for all brands,
and cross promotional activity can be structured to create
efficiencies and synergies that deliver ROI well beyond the
companies’ respective investments. |
