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Often referred to as point-of-sale, and abbreviated
as PoS or PoP, effective point-of-purchase design
is a proven marketing tool to drive sales and market
share right where transactions happen. A strong point
of purchase can be a tactical or promotional initiative
of limited duration, or it can take the form of more
permanent designs and displays.
DesignStreet has a long history of producing successful
point-of-purchase material, ranging from counter cards,
to in-store banners, leaflets, entry forms, wobblers,
aisle end displays, and many more.
Point-of-purchase is targetable and measurable and
can provide positive returns on investment due to
the immediacy of the PoP material to the consumer’s
buying decision.
Recent examples include the Wiltshire 70th Anniversary
Competition collateral, Sony Cybershot ‘So You
Think You Can Dance’ cards, Sonyworld tent cards,
VAIO counter cards, Alpha $100 Cash Back posters and
wobblers, Manicare Ultimate Retreat Competition collateral,
3M Scotch Lint Roller gravity feed display, Scotch-Brite’s
Spring Clean To Win Your Summer Dream promotion material.
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