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Often referred
to as point-of-sale, and abbreviated as PoS or PoP,
effective point-of-purchase design is a proven marketing
tool to drive sales and market share right where transactions
happen. A strong point of purchase can be a tactical
or promotional initiative of limited duration, or
it can take the form of more permanent designs and
displays.
DesignStreet has a long history of producing successful
point-of-purchase material, ranging from counter cards,
to in-store banners, leaflets, entry forms, wobblers,
aisle end displays, and many more.
Point-of-purchase is targetable and measurable and
can provide positive returns on investment due to
the immediacy of the PoP material to the consumer’s
buying decision.
Recent examples include the Wiltshire 70th Anniversary
Competition collateral, Sony Cybershot ‘So You
Think You Can Dance’ cards, Sonyworld tent cards,
VAIO counter cards, Alpha $100 Cash Back posters and
wobblers, Manicare Ultimate Retreat Competition collateral,
3M Scotch Lint Roller gravity feed display, Scotch-Brite’s
Spring Clean To Win Your Summer Dream promotion material. |
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