| Packaging design
is a specialised field given the ever-increasing importance
of design on consumer choice at point of sale. Effective packaging
design has the power to transform brand image and perception
and directly drive sales through strong differentiation of
the ‘look and feel’ of a product in a crowded
market.
DesignStreet’s approach to packaging design starts
with gaining an in-depth understanding of the brand and its
target market. Our clients work closely with us as the design
unfolds, and this collaborative approach leads to superior
creative results and the maintenance of design and brand integrity.
DesignStreet has completed wide ranging packaging design
projects for the respected international homewares brands
within the McPherson’s Consumer Products stable, including
Wiltshire, Grosvenor, Strachan, the BarB range, the specialist
Impulse Merchandise Division brands for Coles and Woolworths,
and many others. 3M is another long-standing packaging design
client, with the Scotch Brite range being a prime example.
We focus on creating fresh creative solutions for the branding
and packaging of products that register with the target market
and at the till. We are able to manage the whole process from
design, die-line creation, barcoding through to production
and distribution. |
