Graham Hardy
Managing Director /
Copywriter

Graham Hardy

Petrea Doyle

Tracy Harber

John Eadie

Maria Grueva

Joe Manning

Di Du Preez

Liz Stanton

Michael McGee

Lainey Balsdon

Julian Slatem

Graham joined DesignStreet in April 2005 following a 4-year contract as the MD of Audi Australia, where he laid the foundation and turnaround strategy for what has since become the fastest growing luxury brand in Australia.

Prior to that he was Sales and Marketing Director of Volkswagen and Audi South Africa, where he led the company into the number one position in the passenger car market, a position it still holds today.

As a member of the 200-strong International Volkswagen Management Group, and after a highly successful 25-year career, the decision to move to ‘the other side of the desk’ was driven by the wish to stay in Australia, and to learn new skills and grow within an entrepreneurial business environment.

Graham’s contribution is varied, ranging from high level strategy development for multinational firms, through to copywriting in specialist fields such as finance and investment property, through to new business development, and to the general management of the business.

A staple contribution in any discussion is the use of free-flowing analogies that have the team in stitches, as well as the obligatory supply of ‘Dad’ jokes. Graham loves the creative environment that sees a brief become a brainstorm become a concept become a communication piece that then drives business for clients big and small. He is a perfectionist, sets high standards, and has great expectations for the future. He rates our excellent repertoire of work, great clients, and outstanding team, as our greatest assets.

Graham would be the Manager of the DesignStreet band.

 
   

Happy birthday!

July rings in the new financial year, as well as our 12th birthday. 1 July 1998 marks the date DesignStreet was born, and we are proud to be in great shape and growing stronger as the years go by.

 
   
   

Welcome aboard!

We are pleased to welcome Lainey Balsdon and Julian Slatem to our team. Lainey has a multi-tasked role as out Accountant / Office Manager and PA, while Julian is an Account Coordinator and aspiring copywriter...

 
   
   

Edupeg project complete

The pro bono rebrand of the Edupeg project is now complete, and all that remains is for a new website to be built to present their new face to the world.

 
   
   

CFO Survey

We recently had the privilege of producing an in-depth series of reports on a major piece of international research completed on behalf of American Express. Officially called the Global Business and Spending Monitor 2010, the project involved...