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Events and
exhibitions provide the opportunity for displays and
display merchandising to shape brand image and assist
in positioning and differentiating the offering in
an often crowded space.
Displays require striking graphics and stand-out
messaging to attract what is often a passing parade
of potential prospects and clients. The starting point
behind an effective display is careful planning, a
clear theme, striking graphics, and a physical display
concept that is well thought-out and implemented with
careful attention to detail.
Recent displays include the American Express “See
What Others Don’t” at the Carlson Wagonlit
Trade Fair at Darling Harbour, Quirks pull-up banners
and cards at the Hospitality and Gaming Exhibition
at Darling Harbour, Quirks pull-up banners and cards
at the Hospitality and Gaming Exhibition, 3M Industrial
Specialty Material banners at trade shows, and the
Alberto Culver presentations and pull up banners at
their South African and Australian conferences.
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