| An effective brochure,
flyer, catalogue or newsletter forms a core ingredient for
most DesignStreet clients. Effective brochure design ensures
accurate positioning for your company and brands through the
integration of targeted copy and striking imagery. A well-designed
brochure remains a key requirement in a company’s marketing
collateral mix, whether printed or in online derivatives.
Brochure design is a core strength within DesignStreet.
Brochure development starts with a sound understanding of
the company and its brands along with the nature of the market,
competitors, and target customers. The goal is to produce
a quality document of lasting value that drives image, response
and sales.
A well-designed flyer can similarly add tactical strike
power to a corporate or brand strategy, with the flyer being
a key element in the planned communication mix. So too can
newsletters, particularly e-newsletters, which are gaining
in popularity for reasons of targeting, speed and cost.
A related skill set to brochure design is catalogue design.
A catalogue is a targeted visual showcase of a company’s
offerings, and has to compete within its category and find
a point of difference beyond price or promotion. With 8 back-to-back
catalogues for McPherson’s Consumer Products, amongst
others, we have honed our skills in an area that drives sales
response.
A good catalogue is a boon to a salesperson, and a vital
desk-drawer component for a buyer. The same applies to its
online electronic catalogue equivalent. While mainly focused
on product, catalogue communication must support the company’s
values and positioning, and achieve image goals that reach
well beyond product.
DesignStreet has the strategic marketing and graphic design
capability to lift your next brochure, flyer, newsletter or
catalogue to the next level, based on our 11-year track record
of performance for leading global and Australian brands. |
