| An effective
brochure, flyer, catalogue or newsletter forms a core ingredient
for most DesignStreet clients. Effective brochure design ensures
accurate positioning for your company and brands through the
integration of targeted copy and striking imagery. A well-designed
brochure remains a key requirement in a company’s marketing
collateral mix, whether printed or in online derivatives.
Brochure design is a core strength within DesignStreet.
Brochure development starts with a sound understanding of
the company and its brands along with the nature of the market,
competitors, and target customers. The goal is to produce
a quality document of lasting value that drives image, response
and sales.
A well-designed flyer can similarly add tactical
strike power to a corporate or brand strategy, with
the flyer being a key element in the planned communication
mix. So too can newsletters, particularly e-newsletters,
which are gaining in popularity for reasons of targeting,
speed and cost.
A related skill set to brochure design is catalogue
design. A catalogue is a targeted visual showcase
of a company’s offerings, and has to compete
within its category and find a point of difference
beyond price or promotion. With 8 back-to-back catalogues
for McPherson’s Consumer Products, amongst others,
we have honed our skills in an area that drives sales
response.
A good catalogue is a boon to a salesperson, and
a vital desk-drawer component for a buyer. The same
applies to its online electronic catalogue equivalent.
While mainly focused on product, catalogue communication
must support the company’s values and positioning,
and achieve image goals that reach well beyond product.
DesignStreet has the strategic marketing and graphic
design capability to lift your next brochure, flyer,
newsletter or catalogue to the next level, based on
our 11-year track record of performance for leading
global and Australian brands. |
