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DesignStreet’s
advertising capabilities flow from significant corporate
and brand communication experience as well as multiple
campaigns for multinational and Australian brands.
The common element is striking creative that serves
to communicate the core messages supported by effective
headlines and tight copy.
Aside from an in-flight TV campaign for American
Express, the bulk of our work has been in magazine
and newspaper print mediums. We manage all aspects
from the initial brief, through concepts, photography,
copywriting and the final layout.
A 2-year national classified advertising campaign
for SonyCentral followed the development of a new
corporate identity and look and feel for the specialist
Sony retailers. The project included liaison with
storeowners countrywide, the development of tailored
advertisements for each market, and the completion
of final art and advertisement placement.
Newspaper campaigns have been conducted for McCarthy
Group, as well as magazine work for clients including
McPherson’s Consumer Products.
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